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I'm Carli ✨

Startup-proven product designer simplifying complex tools for the everyday user. Former founding designer for a consumer mobile app, from zero to launch.

My Superpower

I once converted a van into a solar-powered camper with zero relevant experience. Designing a query builder that powered a CRM's key product offerings? Same energy. My best work often starts with “I can figure it out.” At Tronic, I transformed a tool once only usable internally by our engineers, to a marketable CRM accessible to a mixed-skill user base. The result? Client self-service became possible and with that, the ability to scale. We onboarded 12 new high-value clients. Whether building an MVP from scratch or shipping features for an established product, I design clean solutions that drive adoption and unlock revenue. I’m drawn to purpose-driven teams creating tools for creators, DIYers, outdoor enthusiasts, small businesses, and community-centered initiatives. Sound like you? Let’s connect.

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Recent Work
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Tronic Studio, 2025

Unlocking Client Self-Service in Tronic's CRM

B2B | WebApp, Desktop Optimized | E2E Design

Tronic, 2025

“It feels like homework”: Boosting retention in Tronic's Web3 loyalty app. 

B2C | Web3 | Mobile & Desktop Web App | E2E Design

MusicCred

MusicCred, 2023

Designing and prototyping an MVP that secured seed funding.

B2C | iOS Mobile App | E2E Design

Case Study Coming Soon

Past Work

Artistree, 2022

Building familiarity to improve adoption of a Web3 music streaming app.

B2C | Web3 |  Mobile App | E2E Design

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A Leg Up, 2022

Addressing high demand at breed-specific dog rescues.

B2C | Mobile App | E2E Design

Gallery Pal, 2022

Proof-of-concept design sprint for an AR enabled gallery guide.

B2C | Mobile App | Design Sprint

Quinn LaBrie, Senior Software Engineer

"Carli is an incredibly talented UI/UX designer and a fantastic collaborator. Working together on features has always been a great experience because of her thoughtful approach to design and deep understanding of user needs. She’s receptive to feedback and works closely with engineers to ensure designs are not only visually compelling but also practical to implement. Her attention to detail and willingness to iterate make her an invaluable teammate. Any team would be lucky to have her!"
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